5 Proven Ingredients That Actually Work on Ageing Skin (And Why)
Noticing fine lines, dullness, or sagging that wasn’t there before?
You’re not alone. Skin changes over time — and while it’s a completely natural part of ageing, it doesn’t mean you have to settle for looking (or feeling) less than your best.
The good news? With the right skincare ingredients, you can support firmer, smoother, more radiant skin at any age.
Let’s break down 5 science-backed ingredients that actually make a difference — and how to work them into your routine.
🧬 1. Retinol
What it is: A derivative of Vitamin A, Retinol is one of the most studied and recommended ingredients for ageing skin.
How it helps: It speeds up cell turnover, boosts collagen production, and improves skin texture — all while reducing the appearance of fine lines and wrinkles.
Who it’s for / When to use: Best used at night, especially if you're 30+ and starting to notice visible signs of ageing. Start slow (2–3x per week) and always pair with SPF in the morning.
Pro Tip: If traditional retinol feels too harsh, look for encapsulated (we use encapsulated retinol in our retinol products)
🔗 Found in our Retinol Eye Cream & Retinol Night Cream
💧 2. Hyaluronic Acid
What it is: A naturally occurring sugar molecule that binds water to your skin cells like a sponge.
How it helps: It plumps the skin from within, making fine lines appear less noticeable. Think of it as a hydration magnet — especially for dry, ageing skin.
Who it’s for / When to use: Everyone! Apply morning and night on damp skin, then seal with a moisturiser.
🔗 Found in our Glow Serum your hydration hero for a dewy, youthful bounce.
🍇 3. Coenzyme Q10
What it is: A powerful antioxidant naturally present in your skin (but levels decline as you age).
How it helps: CoQ10 supports cellular energy and protects skin from environmental stress — preventing premature signs of ageing like dullness, fine lines, and loss of elasticity.
Who it’s for / When to use: Great for anyone over 30. Defends against daily damage.
🔗 You’ll find Coenzyme Q10 in our Antioxidant Elixir
🌿 4. Green Tea Extract
What it is: A botanical antioxidant powerhouse known for calming inflammation and fighting free radicals.
How it helps: It reduces redness, protects against sun damage, and slows down collagen breakdown — a must-have for smoother, calmer skin.
Who it’s for / When to use: Ideal for sensitive or reactive skin types. Use morning or night, especially if you're exposed to UV or pollution.
🔗 You’ll find Green Tea extract in our Antioxidants Skincare Range
✨ 5. Niacinamide (Vitamin B3)
What it is: A multi-tasking vitamin that strengthens the skin barrier, boosts elasticity, and fades discolouration.
How it helps: It improves skin texture, reduces the look of pores, smooths fine lines, and leaves skin looking brighter and more even.
Who it’s for / When to use: Safe for all skin types. Use twice daily in serum or moisturiser form.
🔗 You’ll find this in our Antioxidant Moisturiser — perfect for locking in glow without heaviness.
🧴 How to Build an Age-Defying Routine (Without 10 Steps)
Forget complicated routines. Ageing skin doesn’t need more products — it needs the right ones that deliver visible results, backed by ingredients that work.
Here’s a simple, effective routine you can stick to daily:
🌞 Morning:
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Cleanse – Remove overnight buildup gently
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Hydrate – Use Hyaluronic Acid to plump and prep skin for the day
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Protect – Layer in Niacinamide + Antioxidants to defend against daily damage
🌙 Night:
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Cleanse – Wash away pollutants, makeup, and SPF
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Treat – Apply targeted actives like Retinol, Vitamin C or CoQ10 to support skin renewal
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Nourish – Finish with deep nourishing oil serum to lock everything in.
✨ Want a simple done-for-you routine that covers all the essentials?
Meet the Better Ageing Kit — a simple, science-backed 4-step system designed to help:
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Smooths fine lines
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Firms & brightens skin
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Boosts hydration
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Supports collagen production
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Protects skin barrier
The routine is loaded with proven actives like Retinol, Hyaluronic Acid, CoQ10, Niacinamide, and plant-based antioxidants — it's simple... no fluff, just results.
👉 Learn more about the Better Ageing Kit →
✨ Take the Skin Quiz → Get a Personalised Routine
Not sure what your skin needs most?
Take our quick quiz — and we’ll recommend a custom anti-ageing routine tailored to your unique skin type and goals.
🎯 It takes under 60 seconds, and it’s the easiest way to find what really works.
